Microsoft’s massive marketing engine has taken the world of search into the public eye with all the launch of Bing. Bing is defined as not a search engine, but alternatively a “decision engine” – that is certainly, effective at delivering intelligent results, rather than simply aggregated data. It’s MSN’s latest attempt to use on Google, and Bing comes with some pretty fierce weaponry for the task.
From the business standpoint, the arrival of engines like Bing and Google means a dramatic shift in the amount of information accessible to customers. Marketers and webmasters need to adjust to users possessing a much larger pair of options and greater use of more information. A fantastic example is Bing’s “Related Searches” options shown on their results page – not merely related searches, but subsets of similar information.
Case in point: your vintage car dealership may hold the number 1 position around the search results page to the term “1966 GTO.” In Google, this can be great! Related searches are listed at the bottom of Google’s search results page, and anyone looking for anything getting through a ’66 GTO is likely to click to your web site – due to the fact it’s within the first position.
Nevertheless in Bing, the related searches are listed directly alongside the outcomes! Say someone is looking for a panel with regard to their ’66 GTO, so they check out Bing and type in a more general search query, like “1966 GTO”. If the search engine rankings page shows up, the user sees “1966 GTO body parts” displayed directly on the left of the website. Since that’s what they’re really searching for, they click, and boom – they’re off on another, more relevant search, along with your #1 position listing goes sadly unclicked. More than ever before before, it’s vital that you anticipate (as specifically as is possible) what folks are truly seeking, and optimize around that.
But for many folks, the large question continues to be the same: how could i rank highly in Bing search engine results? Early analysis of Bing shows that when determining ranking, the engine is actually considerably more newarrk than MSN’s previous incarnation, as well as perhaps even harsher than Google! A written report from Marketing1on1 In Newark suggests that Bing places lots of concentrate on domain age – which is, how long your internet site has existed.
Oddly enough, Bing appears to pay less attention to incoming links (other sites linking for your page). This is in contrast to Google’s appreciation to get a keyword-rich, widely distributed network of incoming links. This ranking technique, among other innovations, made Google to the search juggernaut it is actually today – it’s quite interesting to discover Bing having a different approach.