Whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, every product needs to be well packaged. The type of packaging most suitable into a product depends on a number of factors including price of the product, perceived value, size, fragility, shelf-life etc. Thus, there are many of materials that can be used to package a product or service like paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The most obvious reason to package a product carefully, is always to protect it while it moves through the factory floor on the retail shops after which to the customer’s house. However, this may not be the only reason to target Fruit packaging. Packaging plays an important role within a customer’s making decisions process. How something is packaged will be the first interaction many customers have together with the product thus this plays a huge role in making a first impression. A highly packaged product speaks of focus on detail and helps build trust in a manufacturer.
Packaging is also important from the marketing perspective. It is because whilst the item itself may offer small space for branding, a carton or sleeve allows a lot larger space for branding thus making the emblem name more visible. In terms of wholesale packaging, cartons are usually left plain. However, it is actually still easy to brand the cartons by utilizing printed carton tape.
The incorrect packaging can put a consumer off the product. Step one to packing an item is to pick the best material. There are many factors that need to be considered when choosing packaging materials. These include:
Form of Product- While dry groceries must be packed in such a manner to be able to be visible to customers however shielded from natural elements; product visibility makes no difference when packing hardware items or machine parts. A number of other product characteristics to keep in mind are sensitivity to light and moisture, shelf life and reaction to other materials.
Value of this product- The price of Packaging supply needs to be in direct relation to the cost of the product and really should not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine has to be packed in boxes with cushion packaging.
Exactly how the products should be shipped- To a certain extent wholesale packaging also plays a role in determining the correct material for retail packaging. For instance, when the products will be packed within a larger carton, puncture resistance will not be an increased priority. However, if the products will be stacked over a pallet, this is a factor that must be considered.
Paper may be the cheapest and most ecofriendly strategy to package a product. Paper is frequently used as boxes to package low cost items for example stationery or in the form of paper bags for fast food and other consumables.
Polythene bags are the most preferred kind of packaging for products including dry groceries and liquids. This is because it is transparent thus allowing the buyer to find out the p1zza being purchased and protects the meal items from natural elements.
Rigid plastic may be used to Print packaging both consumables and non-consumables. This really is a chosen packaging material as soon as the product has to be visible towards the consumer however shielded from shocks and being accidentally dropped etc.
In terms of large products like furniture, it is not easy to fit the piece into a carton. Hence, such products are usually wrapped in corrugate sheets to shield them against bumping into other activities or being dropped accidentally.